Dr. Bruce Grimley is a British psychologist and Master Trainer in the field of Neuro-Linguistic Programming (NLP). Since 1995, he has been deeply involved with NLP and has delivered numerous lectures at universities and conferences around the world. He is the Managing Director of Achieving Lives Ltd., a company that has supported individuals since 1995 in defining and achieving their personal goals.

In his academic career, Dr. Grimley earned a doctorate in psychology, focusing his research on the question: “What is NLP?” He is a registered psychotherapist and served as Director of the Neurolinguistic Psychotherapy and Counselling Association (NLPtCA) in the United Kingdom from 2017 to 2020. He is also a Master Trainer in coaching and was one of the first accredited Master Executive Coaches in the UK.

As an author, Dr. Grimley has published several books, including:
"Theory and Practice of NLP Coaching: A Psychological Approach": This book offers a clear and practical introduction to the psychological theories and principles that underpin NLP coaching. It includes practical tips, case studies, and exercises to help readers better understand how to apply NLP in coaching.
"The 7Cs of Coaching: A Personal Journey Through the World of NLP and Coaching Psychology": In this work, Dr. Grimley presents his own NLP model and explores the complexity of NLP in practice. He demonstrates how NLP can be used effectively in coaching and offers readers insight into his personal journey and development within this field.

Dr. Grimley lives with his family in Cambridgeshire, England, and enjoys the countryside lifestyle. He is passionate about helping people achieve their goals and reach their full potential.